The National Academy of Television Arts and Sciences gave the PLAYSTATION 3's Sixaxis controller the Technology and Engineering Emmy Award. Previously, Microsoft and Atari picked up Emmy Awards. Sony's Jack Tretton said:

The overwhelming consumer demand and critical acclaim for PS3 is testament of the platform's strength and the industry's desire for a true next-generation entertainment system. The full potential of this powerful machine has yet to be realized. What you've seen so far is just a taste of what will be on the table for 2007 and years to come.

And no, none of that "full potential" will rumble. Brian Ashcraft

Sixaxis Gets Emmy [Games Industry]