The Associated Press has a pretty interesting story up about the latest twist in in-game advertising, turning Easter Eggs into ads.

While I like the story and it's pretty fleshed out, I just can't get past this fun little sentence:

In many games, players who enter the top-secret "cheat code" could become invisible, get unlimited ammunition or play in an all-powerful God mode. Or they'd play for hours until discovering brightly decorated circles or balls - known as Easter eggs - that unlocked bonus points, monster-slaying swords, extra lives or infinite health.

Oh, what the hell just happened there? Seriously, is that for real? I actually had to read it like three times. That has got to be, absolutely got to be an editor adding something to Rachel's story. Brian Crecente

Advertisers Exploit Video Game Secrets [AP]

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