Dennis McCauley, over at Game Politics, points us to an analyst report saying that the chances of a Bully sequel are slight to nill.

Bully sales trailed off pretty dramatically in November. In October, the regular edition of the game sold 125,000 units (I think that the collector's edition sold another 30,000 units...) in the U.S., so we should assume it sold a combined 250,000 worldwide.

In November, Bully sold 105,000 units... My guess is that the game did NOT sell particularly well at holiday, so probably another 150,000 units worldwide in December. We expect it to sell another 200,000 or so units over the next few months, and to disappear from retail shelves.

Those estimates total 800,000 units at an average wholesale price of around $30, so it will likely generate around $24 million in revenues. Since the game took three years to develop, it likely cost Take-Two close to $15 million in R&D, and my guess is that the company did no better than to break even. I would NOT expect a sequel.

I agree with Wedbush Morgan Securities' Michael Pachter, but for a different reason. Simply put, Bully was built on the Grand Theft Auto engine and, as I said in my otherwise positive review of the game, that engine is starting to chug.

The premise for Bully was brilliant and for the most part it was carried off quite well, but if there will be another Bully it would require so much work that it might as well have an entirely new name. Brian Crecente

Bully 2 ??? Industry Analyst Says No [Game Politics]

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