New York Yankee's captain and the most marketable player in Major League Baseball, Derek Jeter has once again been signed on to be the cover athlete for 2K Sports' MLB game. He was already the cover athlete for the 2K5 and 2K6 games, as well as Acclaim's All-Star Baseball series, which ended in 2005.

The 2K Sports hat trick makes a total of 8 console baseball game covers he has appeared on, making him one of if not the most featured baseball player in the history of console game covers.

"It is a real privilege to represent the premier MLB title in the video game industry," stated Derek Jeter. "Just as I am always striving to improve my game, 2K Sports is constantly improving theirs, and this dedication has made Major League Baseball 2K7 the best MLB video game ever."

Well at least he believes in the product he gets paid to endorse. Derek Jeter distinguishes himself from other baseball players for me because I actually know who he is. I know more about basket weaving than I do about baseball, so it is a pretty big accomplishment to join the roster of players I can name, alongside such greats as Ty Cobb and the candy bar guy. Michael Fahey

Press release follows.

2K Sports Announces Derek Jeter as Official Spokesman and Cover Athlete for Major League Baseball 2K7

New York Yankees' Captain Derek Jeter to Return as Cover Athlete of the Premier Major League Baseball Video Game

NEW YORK, NY - January 4, 2007 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today the return of New York Yankees' All-Star Shortstop Derek Jeter as cover athlete and official spokesperson for Major League Baseball 2K7.

"We strive with every 2K Sports product to bring the most entertaining and realistic sports experience possible. With Major League Baseball 2K7 we listened to our fans, redesigning the game by strengthening the core gameplay and incorporating new, innovative features," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "When Major League Baseball 2K7 is released later this winter, fans will experience the most authentic and exciting MLB video game experience on any platform."

"It is a real privilege to represent the premier MLB title in the video game industry," stated Derek Jeter. "Just as I am always striving to improve my game, 2K Sports is constantly improving theirs, and this dedication has made Major League Baseball 2K7 the best MLB video game ever."

Jeter, a seven-time All-Star, had a spectacular 2006 season, finishing with a .343 batting average that ranked second overall in the American League. Additionally in 2006, Jeter won his third straight Gold Glove award as well as winning the Hank Aaron Award for best overall offensive performer for the American League. As the New York Yankees' team captain, Jeter's talent, leadership, and determined attitude have earned him numerous accolades, cementing him as one of the greatest players to wear the Yankee pinstripes.

Major League Baseball 2K7 will be available for the Xbox 360 and Xbox video game and entertainment systems from Microsoft, the PLAYSTATION 3 and PlayStation 2 computer entertainment systems, and the PSP (PlayStation Portable) system. Additional features and enhancements that take the virtual Major League Baseball experience to the next level will be announced in advance of the release of Major League Baseball 2K7 in late winter.

For more information, log onto http://www.2ksports.com

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