If you listen real hard, you will hear two sounds. The first is that of the sky falling. The second is that of pigs flying. Both are in response to this cracker by Alain Tascan, GM of EA Montreal:

EA has realized that what we need now to stay number one and keep that edge is really to focus on creating new IP. I mean, we just did Superman Returns and all the sports, but we feel that we are now ready to take big bets on new IP, and not bet the farm on the established titles.

Right. You know what, Alain? That makes me think of one thing, and one thing only:

Who knows, maybe EA will prove me (and presumably every single one of you) wrong and come up with the next Mario. Then again, seeing as the last EA character I identified with was Chuck Yeager, the odds are firmly stacked against them. Luke Plunkett

Army of Alain - Inside EA Montreal [Gamasutra, via 1UP]
Emerging From Hideous Cocoons [Penny Arcade]

Send an email to the author of this post at plunkett@kotaku.com.