Days after announcing an agreement to purchase a 10% stake in SCi and distribute Eidos titles in the states, Warner Bros. Interactive Entertainment announces another agreement, this time with the UK-based Codemasters. The agreement gives Warner the rights to manage the distribution, sales, and trade marketing of titles such as DIRT: Colin McRae Off-Road, the darkly comic Overlord, Clive Barker's Jericho, and many more over the next two years.

So that makes two UK game publishers using Warner Bros. as a distribution channel now, and I would hazard a guess that this isn't the last agreement like this that we will see from the entertainment giant. Codemasters CEO Rod Cousens says it best:

"Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world's largest entertainment corporation handling the line in the single largest market.

For someone out there this is the most exciting news ever! Full press release follows. Michael Fahey

WARNER BROS. HOME ENTERTAINMENT TO OVERSEE CODEMASTERS' NORTH AMERICAN VIDEOGAME DISTRIBUTION

Warner Bros. Interactive Entertainment and Warner Home Video Will Implement Distribution for Upcoming Slate of Games in 2007 and 2008

Burbank, Calif., December 19, 2006 - Warner Bros. Home Entertainment Group has entered into a videogame distribution agreement with Codemasters, Inc. for distribution and sales of its product slate in North America beginning in April 2007.

Within Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment will work together with Warner Home Video in managing the distribution, sales and trade marketing of Codemasters' portfolio of videogames.

"This partnership allows the Warner Bros. Home Entertainment Group divisions to combine strengths to distribute Codemasters' games, which have global appeal, throughout North America," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "Employing the expertise of our gaming division and our powerful home video distribution services, we will bring Codemasters' products to consumers within the ever-growing gaming marketplace."

"We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm," commented Rod Cousens, Chief Executive Officer, Codemasters Ltd. "Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world's largest entertainment corporation handling the line in the single largest market. The commitment of Warner Bros. Home Entertainment Group can only benefit the progress and scale of our future releases targeted at the North American consumer."

Warner Bros. Home Entertainment Group is scheduled to distribute Codemasters' videogame titles in North America from April 2007 through May 2008 Titles include: DIRT: Colin McRae Off-Road, Overlord, Clive Barker's Jericho, Turning Point: Fall of Liberty and more.

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