OK, Sony and Nintendo won't do it, so we're going to do it for them.
No, I'm not getting Ash, Flynn, Luke and the Mikes to roll up their sleeves and start slapping together consoles, I'm talking about company blogs.
Microsoft has, three of them, that I can think of, but neither S nor N have bothered to date. Well at least not one's run by people we care about.
So here's who we think should be writing a blog of their own for Nintendo and Sony:
Sony
Brian Crecente's pick: David Karraker: The man used to be in charge of PR for a company that made alcohol for god sakes. He's charming, thick-skinned and sharp enough to cut through the bullshit. Did I mention he is a former television reporter who covered the Heidi Fleiss story and, oh yeah, used to speak for Stoli?
Pro: Former TV reporter, did spin-control for the likes of Martha Stewart, access to vast quantities of alcohol.
Con: High enough up on the food chain that one misspoken word could cost Sony a lot of embarrassment. Anything he says will sound like it's the official word from Sony.
Flynn De Marco's pick: My mother always said: If you don't have something nice to say, keep your big yap shut.
Michael Fahey's pick: Have to go with David Karraker, who had the guts to take the Director of Corporate Communications post right before the PS3 launch
Pros: Obviously the guy has balls, and the pedigree to go with them. He's worked with Crystal Dynamics, Sega of America, the 3DO, and Martha Stewart, as well as having reporting experience. The stories he could tell must be priceless.
Cons: Everything he touches turns to shit. The 3DO, the Dreamcast, Martha Stewart, who was arguably shit to begin with. The alcohol company he worked for was sold to foreign interests and everyone was laid off. Not his fault, of course, but I've a feeling Sony is keeping a close eye on him just in case.
Michael McWhertor's choice: Kaz Hirai, president of Sony Computer Entertainment and SCEI COO. He's only 42 years old and one of the most powerful gaming executives in the biz. Sure, Kaz made E3 2006 legendary with his PlayStation keynote, but he's smart, smooth, and pleasantly goofy.
Pro: A strong marketer who has over 10 years of experience with the PlayStation brand in the US and Japan. Probably has some good Kutaragi stories.
Con: RIIIIIIDGE RACERRRRR. Expect massive filtering on anything someone at his level says. His bosses would never "get" blogging.
Luke Plunkett's pick: Phil Harrison, executive vice president of Sony Computer Entertainment Europe.
Pros: Despite Sony's recent run of poor form, has come out with his reputation (PAL PS3 delay handling excepted) as a composed, knowledgeable company spokesman man intact. Is also PlayStation for life, which lends his comments a certain air of legitimacy.
Cons: Phil's a company-line man to the core, so the chances of his blog being an honest, insiders look into Sony are slim-to-none. Which would defeat the point.
Nintendo
Brian Crecente's pick: Reggie "The Terminator" Fils-Amie: The man is all about kicking ass and making games. And now he should be all about blogging too. Out-spoken, charismatic and really tall, Reggie might be running a company, but that doesn't mean he couldn't drop the remote for a second to send in pics of Link in the NOA cafeteria.
Pros: He knows how to charm, gets access to lots of sexy Nintendo inner details and is the man in charge, so he doesn't have to worry about pissing anyone off... well, at least not on this continent.
Cons: He's a president, president's never do their own talking. He's also a busy man. The worst thing he could do is let someone else ghostwrite a blog, because gamers can smell bullshit from a mile away.
Flynn De Marco's pick: Shigeru Miyamoto, the Big Kahuna. Father of Mario and Zelda. The Idea Man.
Pros: His child-like outlook on the world would make for good blogging. I'm sure he'd have lots of fun and whimsical things to say. Plus we might get inside info on new Mario and Zelda games coming up.
Cons: Since his entries would all be in Japanese, we would be forced to endure terrible translations and misinterpreted quotes.
Michael Fahey's pick: Pierre-Paul Tr
panier, Marketing Director of Nintendo Canada - 10% of North America
Pros: Slick and polished, able to turn a phrase with ease. A relatively pretty man who has worked for L'Oreal, so he knows how to catch the attention of the female demographic. Also worked for Coca-Cola in the United Kingdom and still manages to have perfect teeth. This means he is magical.
Cons: He's named Pierre-Paul, for one. You can't help but be just a little pretentious when you are named Pierre. Even worse when you have to first names with the same first consonant separated by a hyphen. He's a PR man, so he can't help but spin things. It's in his blood. Possibly too pretty.
Michael McWhertor's Nintendo choice: Bill Trinen. He's the head of localization for NOA and the man you'll see either sitting next to Miyamoto at an English speaking press event or the white guy demoing Nintendogs at a keynote.
Pro: In addition to getting his hands dirty with probably all NCL developed titles, Bill is no stranger to being a good product evangelist. He also probably hears good things from Miyamoto, Sakurai, Iwata, Aonuma and others, things we might not hear in interviews.
Con: Probably very busy. Not very well known (could be a pro, though).
Luke Plunkett's pick: Goro Abe, innovative Nintendo game designer.
Pros: Be nice to get a look at what goes on inside Nintendo. Sometimes they give off the impression they're just this mysterious pearl-white monolith that just magically produces games - we never really see or hear of the creative process that goes into them. Considering the crazy stuff that makes up a Wario Ware game, it'd be awesome to get a little more insight into how they're made.
Cons: Not that I've ever met him, but he comes across as a pretty boring guy, which could lead to a pretty boring blog. Also doesn't speak too much English, which means he probably doesn't write too much English, either.
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