Analysts at TNS Worldpanel Entertainment have released research indicating that over the past four years the number of female and older gamers is on the rise. Old codgers (here interpreted as over 45) buying games for personal use has risen over 40%, while the female figure (rawr) is up 67%. They didn't say how many women over the age of 45 were buying games for themselves, which just goes to show I should be a market analyst, since they obviously didn't follow through here. Slackers.
I can only see these numbers rising as Nintendo's Wii continues to make good on its promise of appealing to non-standard gamers and those of us who have been gaming for a good 30 years now march inevitably towards death. Yeah, I'm a hoot at birthday parties.
Huge growth in numbers of female and older gamers [GamesIndustry.Biz]
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