Electronic Arts CEO Larry Probst was practically crowing today, it seems, over the expected revenue the company expects to be earned from the in-game advertising found in Need for Speed Carbon.

He told a gathering in New York City that the game will likely earn $4 to $5 million in in-game advertising for this quarter alone. That revenue stream is split between static and dynamic advertising, he said.

I wonder if it's coincidence that a game that earns most of its profit from ad revenue and not sales is getting mostly crappy reviews. Game Rankings shows that the plethora of ports are scoring in the low 60s to high 70s.

Maybe we can get to a point where EA makes crappy spin-offs that are entirely paid for by advertising and never come to market. Brian Crecente

EA sees $4-5 mln ad rev from game [Reuters]

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