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Microsoft's J Allard isn't only too cool for periods and shift keys, but also hair. Even fake hair is too cool for J. And when manly things like HONOR and PRIDE are on the line, J says "meh."
Backstory: 2003. Newsweek N'Gai Croal is doing something I'm legally not allowed to (talk with Jallard). A gentleman's agreement was reached. Recalls Croal:
The bet: whether the PSP would reach worldwide shipments of 10 million units within the same 12 month span of time it had taken the PS2, give or take 3 months. We took the pro; Allard, the con. If we were correct and the PSP hit its mark, Allard would wear a dreadlock wig for the entire month of May, including the week of E3 2006. But if Allard were right and the PSP missed our agreed-upon milestone, he would get to shave our dreads. Onstage. During the Xbox E3 2006 press conference. In front of 1,500 attendees.
Sony hit that mark, E3 came and went and Jallard balked. Just like every time he wusses out when we try to contact him. Remember J, we don't think you are a COWARD or a LIAR for not holding up your end of the deal. A former fatty, yes, but yellow? Nooooooooooo.
J Allard Won't Wear A Wig [Newsweek via Game Break]
