The suits at Business Week sat down with chief fun-gineer Shigeru Miyamoto and designer Ken'ichiro Ashida to talk about how the Wii came to be. Contained within is some very interesting insight into the design process, the philosophy, and the alternate universe "Revolution" we could have been playing this holiday.

What was the previously the Wii? Well, it had a controller at one point based on a cellphone as well as a controller with a digital display device. (Let's hope they show these off at some point.)

And about that price:

Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory [to store data such as games and photos] and other pricey parts, we might have succeeded.

But the biggest goal when making the Wii? Getting moms to buy it for their kids. Michael McWhertor

The Big Ideas Behind Nintendo's Wii [Business Week]

Contact information for this author is not available.