After learning that specialty retailer Gamestop would see it's launch allocations cut, comes word that, unsurprisingly, decreased launch shipments could be across the board. Now, I'm really gonna have to cut a bitch this Friday.
Lazard Capital Markets' Colin Sebastian said in his note to investors:
We expect Sony to deliver 150-200k units to stores in the United States for the launch; consumers without pre-orders may find it difficult to locate an available system. We estimate sales of approximately 750k PS3s domestically by year-end.
While not official confirmation, it does warrant concern for those of us expecting to see twice that figure on day one. You may remember SCEA's Dave Karraker, senior director of corporate communications, stating in September that Sony planned to ship 400,000 units on day one, with 1.2 million shipped to retailers by year's end.
Those ludicrous PS3 bundles are starting to look surprisingly attractive right now.
Analyst: 'Battle Royale' To See 150-200k PS3s For Launch? [Gamasutra]
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