Sony? Walking PR disaster. Everything that could go wrong did and has. Enter Dave Karraker. Previously he'd worked on the Dreamcast launch (R.I.P.) and since then has represented Martha Stewart. If anyone knows PR hell, it's him. So, Dave, how is it handling Ken Kutaragi and all his Kutaragisms?

I think people need to understand that Ken is a visionary for the industry, and the stuff that he talks about is not always necessarily the here and now. So I think when Ken talks about things like a super-computer for your home, it is technically right. This is the most powerful computer you can have in your home for this price. There's no way around it. I think it's our role to take his message and interpret it for our demographic over here, which is the gaming community, and explain to them what that means.

Ah, so Dave ain't running damage control, he's translating. Is that batshit insane to just insane? Brian Ashcraft

Still, Kutaragi Says Loads of Wacky Stuff [Gamasutra]

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