I spent the morning talking with the likes of Seth (NYT), Dean (SJMN) and Chris (Wired) about the Playstation 3, gaming and culture over a light lunch put on by Sony.

Now I'm sitting on one of four big-ass buses waiting to be shuttled from the W hotel to the event center where we will be hearing from Sony execs and playing PS3 games.

I will, as always, attempt to liveblog the announcements and goings on, so make sure to check back in about 30. Brian Crecente