Oh, swell...

IGN Sports: I read how your strategy for Tiger Woods includes the ability to buy new courses. Does that mean you're holding courses back intentionally from consumer who buy the game in order to force them to purchase courses separately and spend more money?

Chip Lange: The Tiger team is taking a creative approach to it. You can either unlock or buy the courses, depending on your gaming preference. We look at this a lot like other stuff that goes on in the industry. IGN does this with premium subscriptions where there's a subscription service and you can get guides to games. I can pay for a subscription in order to unlock some stuff so I don't have to play the game all the way through, or now I can go this route. It's just another way to allow gamers the choice on how they want to play the game. That's the way the Tiger team is approaching this.

In other words, EA is now going to let you pay to get past hard parts of the game. If you want to unlock content, you can either do it by playing the game or you can pay them to unlock it for you.

Here's the question: exactly how long do you think it's going to take for a company like EA to make it flat out impossible for most players to advance or unlock without paying for it? Florian Eckhardt

EA Sports Tackles The Marketplace [IGN]

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