Aw, isn't that swell? Target is donating 100% of its profits on the Coral DS Lite to the Breast Cancer Research Foundation.
Why the pink one? Pink is synonymous with girls, girls are synonymous with breasts. Except Ashcraft actually owns a pink DS Lite. Ergo, this is essentially a charity to help save Brian Ashcraft. And if anyone needs saving, it's him. Frankly, we all knew that there was something wrong with him the first time he put "LOL!" in a headline, but we didn't know it was cancer.
Anyway, there's no point in spending any money to save Ashcraft. But the millions of women suffering from or at risk of breast cancer? A good enough reason to go pink at Target, if you were already inclined.
Help Cure Cancer, Buy a DS Lite [GoNintendo]
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