Although little, spastic children flailing Wii nunchucks around Wal-Mart seems like a recipe for disaster, Sony's not pulling any punches: part of Sony's launch strategy is to launch five times as many demo kiosks in stores as it did for the Playstation 2.

15,000 demo kiosks will go into U.S. and Canadian stores during the holiday season, according to Jack Tretton. "Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process,'' said Tretton said in an interview.

Uh huh. Keep in mind that Jack's known for saying some crazy things. We'll take him at his word, though: like Ashcraft, we'll all be slavishly lining up to buy one, price be damned, once we play it. Of course, while price might not matter, being able to find one certainly does. Florian Eckhardt

Sony to Demonstrate PS3 in Five Times the U.S. Stores as PS2 [Bloomberg]