In a quote so bizarre it could only have come out of the president of a major video game company, Satoru Iwata told Bloomberg:

We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women. It's a challenge, like trying to sell cosmetics to men.

In other words, if you're looking forward to the Wii, Nintendo looks at you as the demographic equivalent of a transvestite. Florian Eckhardt

Wii is "Like Selling Make-Up to Men" Says Iwata [Next Generation]