After Driver had a four-car fatal on the interstate of cell phone gaming, I'm not surprised that Atari is looking to off-load the franchise. What is a bit surprising is that Ubisoft is willing to pay for it. And they paid a lot, $24 million to be exact for both the intellectual properties and technological rights to the series. Atari also threw in the Reflections Interactive Limited staff as a bonus.

"We are thrilled with this acquisition which will allow us to add a prestigious title to our catalog and to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, Driver is one of the most successful brands in the history of video games. We look forward to leveraging the unique knowledge of the Ubisoft studios to ensure that Driver will be one of the leading brands of the next generation of consoles," said Yves Guillemot, chief executive officer of Ubisoft.

Now that the sorta generic franchise is in Ubisoft's hands I only expect great things. Am I the only one that thinks Ubi's games are some of the best on the market nowadays? Do they even make bad games anymore? Oh wait, they're still pumping out Raymans, I forgot. Brian Crecente

Ubi Takes the Wheel, Acquires Driver [1Up]

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