Sony's very sorry and has promised to never do it again.

We... recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries.

I gotta say I'm of two minds about this. Firstly, it's always nice when Internet yammering makes a dent in Real Life (tm). But I also would have liked to see Sony stick to their guns on this one, just to show us up.

I'm also slightly irritated because California Assemblyman and anti-violent video games activist Leland Yee, who hated this ad from the start, is celebrating his victory with smug little blurbs. Anything that makes the anti-gamers happy just annoys me. eliza gauger

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