The Association of Electronic Interactive Marketers (AEIM) named Microsoft's Peter Moore as chair. The group sponsors the game marketing-centric MI6 Conference, which honors the industry's best advertising. "MI" stands for "Marketing Interactive" and "6" refers to 2006. Sounds like a spy movie.

"I'm delighted to serve as chair," said Moore and his 24-inch guns. He went on to say that consoles had gotten folks to start playing (instead of watching) and that those "tremendous websites" were a very important way to reach consumers.

Moore won't be attending the June 27th-28th MI6 conference in San Francisco. He's "busy"—doing things like curls, squats and working on his pecks. Brian Ashcraft

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