Rebranding stuff isn't exactly news, but hey, it's Nintendo, so someone's going to be excited about it. This morning the big N announced that they would begin selling all of their casual games under the label Touch Generations. Why does that name make me feel mildly uncomfortable?

The label so far includes seven titles:

* Big Brain Academy(TM) (launches June 5): The second title in the
brain-training series tests players in five areas: thinking,
memorization, computation, analysis and identification.

* Magnetica(TM) (launches June 5): A simple puzzle game challenges players
to connect and eliminate like-colored marbles before they reach the
goal.

* Sudoku Gridmaster (launches June 26): This version of the wildly popular
puzzle grid features more than 400 sudoku puzzles, all of which were
hand-picked by the original creators of sudoku.

Touch Generations also will include the following already-released titles:

* Brain Age(TM): Train Your Brain in Minutes a Day (launched April 17):
More than 5 million people around the world test their brains daily in
areas like math, counting, reading and memorization. Many purchasers
include older people who had never previously played a video game.

* Nintendogs(TM) (launched Aug. 22, 2005): The hugely popular puppy
simulation and communication program lets users pet their pups using the
touch screen and teach them commands using the microphone.

* Tetris(R) DS (launched March 20): Nintendo's greatest characters team up
with one of the most popular puzzle games of all time.

* True Swing Golf (launched Jan. 23): In this realistic golf game, players
simply slide the stylus across the touch screen to strike the ball and
send it flying.

No word yet on whether a DS version of Sweet Kiss will be coming to the freshly minted label. Brian Crecente

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