A new research study (eyes glaze over) says that the majority of gamers don't mind in-game ads. And it has the figures to prove it. I'll spare you the numbers, but the vast majority of players said that in-game adverts would not impact their likelihood of playing the game says ad study site Brands In Games.

And really, why should it? It certainly hasn't prevented folks from watching TV, reading magazines or seeing movies. Just as long as I'm not killing anyone with a Subway sandwich, I don't mind in-game ads. The key here is being subtle. What about you, Kotakuites? —Brian Ashcraft

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