Team Kotaku touched down yesterday in L.A. and, after many fish tacos, I worked my way over to the convention center to check out the area. As expected, signage was being hung by the convention center crew, with street ads already in place. Sony's "Play Beyond" campaign was in full effect, with beautiful imagery and typical Sony cryptic messaging that I can only assume will be tied into SCEA's online plans.

We'll find out much more at tomorrow's Sony press conference.

Hit the jump for more pics.

The other street ad in the bus stop at the heart of the convention center.

The above was attached to the Staples Center and is complete, despite my initial confusion about the giant missing wedge near the center. See that little dot in the upper right? A skateboarder.