Speaking of dumb names for things, we received a press release announcing that the upcoming Indiana Jones game for the Xbox 360 will include technology called euphoria, a "behavioral-simulation engine" from NaturalMotion Ltd.

Imagine a swaying rope bridge. With euphoria in action, characters visibly attempt to balance themselves, their feet stumbling, their arms flailing, and their hands reaching for security as the unpredictable movements of the bridge threaten to send them plummeting to their doom. Perhaps they all survive. Perhaps they all fall. The use of euphoria means the action isn't scripted - it's simulated - so you'll never be able to predict exactly what will happen, no matter how many times you've experienced a certain scenario.

Note that apparently euphoria is properly spelled in lowercase italics. When speaking the name out loud, LucasArts requests that you lean forward approximately twenty degrees.