Think PSP means PlayStation Portable? No ho ho. PSP means "PermaShield Pipe," at least according to the March issue of Clean Rooms magazine. A full-page advertisement features a rotund man in a "I *heart* PSP" sweatshirt, standing next to a large PermaShield Pipe. There is even the registered trademark symbol next to the word "PSP." Of course, Sony has trademarked "PSP," which leads us to wonder: Did the (R) or the (TM) come first? Can they peacefully coexist? Apparently, the (TM) is used during the time between the application and subsequent granting of registered trademark. Once it has been granted, the (TM) becomes a (R). Looks like Sony's lost out to this company. But hey, this could be another clever, clever Sony marketing campaign, designed to reel in DIY types and pipe layers. Next month, sneaky PSP viral ads hit Cat Fancy, promoting the PoopScoop Pouch.

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