Chris Kohler writes about the looming battle of video game concerts for Wired today. The article looks at Play versus Video Games Live. Both events are planning international tours, with VGL's executive producer Tommy Tallarico remaining cautiously optimistic after a cancellation last year.

Tallarico's approach this time around is to tie the concerts to events with high-geek appeal, like the Game Developers Conference.

Tying the performances to existing events is part of Tallarico and Wall's strategy. And they need a solid one, because this isn't the first time around for Video Games Live. After a successful debut at the Hollywood Bowl last year, an extensive tour was planned — one that was cancelled when the first few dates failed to sell enough tickets. "I think everyone got a little overambitious," says Tallarico. "What we have done (this year) is partner not only with local symphonies but also with video game, comic book, anime and sci-fi conventions all over the world. By being one of the 'main events' during the conventions, it will help us build awareness."

I hope one of these rolls through Denver.

Battle of the Game Concerts [Wired]

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