Kotaku 
Mar 28, 2006 10:20 AM
176
Last fall, in-game advertising company Double Fusion brought on Yahoo Games General Manager Geoff Graber as the company's new CEO. "With more options becoming available for gamers in the next year, and as the industry continues to mature, we feel that the biggest days for in-game advertising are just on the horizon," Graber told GameSpot last November. With recent deals with Midway and THQ, things look bright for Double Fusion. Things for Graber apparently could be better. An insider just dropped word that the CEO has been "canned." Reasons for Graber's dismissal are not yet clear, but if this is true, things aren't so rosy at Double Fusion.
Eds. Update: Another insider sent us the following email about the situation at Double Fusion. It goes:
"Geoff Graber was intelligent. He wasn't engaging. He didn't have a plan. He hated working with us and felt like we (the publishers) owed him something. It was his egotistical, dare I say "Dot Com" attitude that left my company questioning whether we'd like to work with Double Fusion. In very real terms, the haughtiness of Geoff Graber probably cost the hard work of his colleagues an opportunity with my company.
With that said, I wasn't that suprised to see Double Fusion part ways. They have so much going for them, including far superior technology compared to Massive. Why let one person destroy your business, especially when you have so much invested in your success?
It didn't work. They let him go, and I'm sure they'll find a suitable replacement to lead."
Sure hope so! Thanks for the heads up.
Update This Page Please [Harper Collins]
Send an email to the author of this post at .
