CNN/Money profiles Epic Games, creator of Unreal Tournament and the Unreal Engine, the latter of which carries an R&D price tag of 40 million big ones. The always excellent Game Over column says the dev is set to gain mainstream exposure as Epic expects licensed developers to ship between 200 and 300 titles using Unreal Engine 3.0. That's alot of cash!

Epic also expects to rake in the dough when they ship Gears of War, the Xbox 360 shooter that's so rich with eye-candy we might all have to go the eye dentist. Because we'll get eye cavities. Sorry, I don't know what that even means.

Gaming's biggest least-known company [CNN/Money]