Acclaim Games has signed a pact with Massive Incorporated to bring advertising to the world of massively multiplayer games. First out of the gate will be BOTS, a free multiplayer action game. How will ads be incorporated? Will Snapple replace health packs? Will teams compete in the Wal-Mart Apocalypse Stadium? Will players be armed with the new KFC BFG? Only time will tell.

Acclaim Games Signs In-Game Advertising Deal with Massive Inc.

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