Former online giant Mythic Entertainment has seen better days thanks to an indefinitely postponed sci-fi Roman Empire title, a lopsided licensing deal and the World of Warcraft's juggernaut.

Pundit on China and online gaming Bill Bishop posted a mythic rumor on his website saying that the struggling Mythic Entertainment is ripe for an EA picking. The company is apparently going for somewhere in the $30-$50M ballpark.

Mythic CEO Mark Jacobs posted the following reply online:

Folks,

Ah, the Internet, where rumors fly through the ether with the greatest of ease, ignorant of facts and/or devoid of reason. Please keep in mind that almost all reputable companies have a policy of not commenting on rumors and in this, Mythic concurs. Even if it was true, I couldn't comment. So, no comment from me today. Also keep in mind that Mythic has been courted and courted a ton of times over the years. We have rejected lots of offers throughout the years, including one whose value was a heck of a lot more than that in the rumor (which makes the rumor that much more fun). All companies that are perceived to have any value will attract attention and Mythic has been no different over the years. To date, I believe we have rejected about a dozen serious offers over the years and some ridiculous ones as well so this is not the first time I've said these sorts of things.

Keep in mind that Mythic is a privately-held company and that given the state of WAR, our board of directors, GW and the industry in general, that Mythic is not about to do anything stupid and some of the things I've seen said around this rumor are really dumb (not here, you guys are fine as usual). WAR is coming gents and nothing going to stand in our way except my two big feet. Smile.

Again, don't take continued silence on this subject for anything other than long-term self-preservation. I learned a long time ago that if I start commenting on rumors (true, false or somewhere in between), nothing good can come of it. For once it starts (even on the juiciest of rumors), you quickly end up having to comment on all rumors and once you do that, when you then stop commenting or miss one, then the next thing you know, silence is taken as assent and that's a bad thing, especially on the 'Net.

Thanks Mark for not clearing that up whatsoever.

More Here [Corp News]

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