In a column written for Brandweek, Nintendo's Reggie loosely compares Microsoft and Sony to films like Howard the Duck and Waterworld - costly flops. Obviously Reggie isn't outright calling Microsoft and Sony's next gen hardware "floppish," but instead Reggie's using the comparison because of the perception that Nintendo's technology isn't as advanced as Sony or Microsoft's. But, as Reggie points out, technological improvements don't always mean improved gameplay: "As the next generation of home game consoles gets underway this winter, the cars are prettier, the villains are uglier, and the playing fields look even more realistic. But the game play itself? Well, so far there's not much improvement to report."

Ouch. The war is coming.

Thanks for the tip, Joe.

Mario's Grown Up, You Ready to Play? [Brandweek]

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