Last week, porn star Christy Mack announced a competition for the ages: whoever built her "the coolest LEGO creation" to put in her house won a prize. And that prize was a blowjob.
Note: Yes, the Twitter feed in question has some NSFW stuff on it. It's the Twitter feed of a porn star.
It set hundreds of dudes (and ladies) on Twitter into a spin, some cheating and sending in images they found on Google, others going the extra mile and hand-delivering Mack their creations.
It was a brilliant piece of self-marketing, one Mack addressed in about the most perfect way imaginable.
Sadly for those hoping to take out top prize, though, the competition's off.
And just like that, you're back to building LEGO for good ol' internet fame.
UPDATE: Never say never.