PC Gamer editor-in-chief Greg Vederman wrote a piece for Next Generation defending and explaining PC Gamer's decision to boot gold farming agencies and power level companies from its advertisers. From the Next Generation piece: "After months of behind-the-scenes talks with our sales department, I m extremely proud to announce that starting with last month s issue, PC Gamer will no longer accept ads or ad dollars from Gold Farmers. Screw them. As a company, we have agreed to turn down what literally amounts to hundreds of thousands of dollars in annual ad revenue so that you, as a reader, can game easy knowing that we ve got your back."

I think this a step in the right direction. When one considers the effects of virtual world economies—and the way they are reaching ever deeper into our pockets and interfering with players' MMO experience, a magazine that is chiefly concerned with gamers just made the right move.

Why PC Gamer Kicked Out Gold Farmers [Next Generation]

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