Gamepro reports that Valve did not approve the in-game ads that Engage In-Game Advertising had run in Counter-Strike. Now it appears things are going to get all legal and stuff. From the article, Doug Lombardi's response: "At no time did Valve grant permission nor discuss these advertisements with Engage. As such, this is now a legal matter. Advertising or any other commercial use of our games requires our written permission." The phrase "uh-oh Spaghetti-o's" just seems to fit.
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