First Sony and Msoft execs are taking potshots at each other s consoles, now ATI has waded into the fray.

In an interview with Edge Magazine, Richard Huddy, European Developers Relations Manager for ATI, said that while the PS3 has lots of brute force, it s unrefined.

Q: You make it sound so unrefined!

A: [Laughs.] Well, yeah, but the tragedy is that it is unrefined. There's a lot brute force in there - I'd be the last person to admit it, but the truth is that the 7800GTX is a pretty powerful piece of hardware, but it's not very elegant, it hasn't got the kind of: 'Well, how do we design this to be the best possible console we can build for this money?' Instead it's been put together at the end of quite a complicated process. We have two very different design processes. If Microsoft had come to us and said: 'All right, what are we going to do about this graphics chip, then? Let's sign the contract and let's go', but then we'd got two thirds through and they'd said: 'Look, you guys aren't going to deliver - now what are you going to do?' and then walked away from us, they would have ended up with a design very much like the PS3 in some essential characteristics - it would have had to use bought-in components. And our GPUs instead are custom-designed components, and that's one of the fundamental reasons why I think Xbox 360 technology is likely to outperform PlayStation 3 technology by a pretty healthy margin in the long run.

ATI Says PS3 is Unrefined [Gamers Report]

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