In the latest and likely not the last of the "my dad can beat up your dad" examples of playground machismo in the Microsoft vs. Sony debate, Sony announced (by way of Games Industry) that the HD era wouldn't truly begin until they were "on the market." Maybe later today Microsoft will issue a statement that reads, "No, it doesn't. Owned n00bs."

"The HD Era Only Starts When We are on the Market - Harrison" [Games Industry]