Yet another story has hit the net quoting a different amount for the cash Microsoft loses with every Xbox 360. This time around Bloomberg are quoting iSuppli analysts as saying that Msoft is losing $153 on each console. Unlike Businessweek s piece, the Bloomberg story points out that the loss doesn t include marketing and shipping, but still fails to factor in development costs and retail mark-up.

Kotaku learned two weeks about that the mark-up for a 360 is about 5 percent, but no one outside of Microsoft really has a clue what marketing, shipping and, most importantly, development costs. I have an idea, maybe all these analysts should just stop guessing.

Xbox 360 Pricing Strategy [Mercury News]

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