Titling this thing is really tricky - what the hell is it? As Andy Prandial says over at the Guardian this week, it's more like "a nightmarish future with a penchant for dramatic lighting."

Or, we stick with their other alternive: immersive, interactive game. Just not videogame per se:

The game then becomes fully immersive, with a wonderful level of detail. Each of the more than 20 rooms has its own theme, and the adrenaline pumps hard as you explore the space - shooting down slides, climbing ladders or diving into a pit of small plastic balls. Sometimes it is like a giant adventure playground for adults.

How cool does that sound! Mass Kotaku trip to Madrid, then?

Contact information for this author is not available.