Gamasutra reports that Activision and clothing company Puma have partnered for the upcoming True Crime: Streets of New York title. Part of the deal has Puma making 200 limited edition pairs of Puma Sneakers (only to be sold in the NYC area) in exchange for the inclusion of Puma footwear and a sneaker collecting mission in True Crime. Somewhere Jay-Z is firing someone for his clothing line, S. Carter, not landing the kicks deal.

Puma, Activision Partner for True Crime [Gamasutra]