Adidas and Xbox announced a deal today at X05 that will form a series of partnerships between the chic sneaker dealer and the console company. Before I make a sole/console pun, the deal will implant some Xbox 360 kiosks in Adidas stores worldwide in preparation for 2006's FIFA World Cup. Additionally, "Adidas will install content on Xbox 360 consoles." What kind of content? Shoe commercials? Tie-ins from the Xbox 360 dashboard? We'll have to see when details emerge.

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