Being first to market has its advantages.
Todd Holmdahl, corporate vice president of the Xbox product group, said Microsoft plans on slashing Xbox 360 prices annually. "We will wind up cost-reducing the product every year."

Now, before we get too excited about waiting to scoop the console up stateside on the cheap, the comments were made to Reuters during a conversation about the European pricing. Whether these reductions will apply to North America remains to be seen. Remember, Microsoft dropped the price on original Xbox six weeks after it launched in the UK.

Microsoft Pledges Annual Price Cuts for 360 [Game Industry]