MSNBC covers the rise of professional gamers and the increasing sponsorships they receive.

The hardest part about marketing pro gaming is attracting spectators. People would probably rather watch professional bowling on a Saturday afternoon than watch teens play Counter-Strike. If companies can find a way to televise gaming to make it interesting, pro gaming might be the next big thing. Otherwise, it's going to remain a bunch of kids drinking Bawls to stay awake.

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