There are two ways to deal with importing and exporting games. You can take what I call the "Sony Approach" and sue the living crap out of anyone who tries to sell games, accessories or hardware to countries you're not prepared to deal with or you can embrace the grey market like Nintendo.

Here's a prime example: The Japanese remake of Gyakuten Saiben for the DS (Better known as Phoenix Wright: Ace Attorney in the U.S.) will actually have a full English option in the game. Click this option and the language, logo, splash screen, everything turns English. Famitsu says the game will hit Japan on Sept.15 and the U.S. in October.

Japanese Phoenix Wright DS to Have Full English Option [GameBrink]