Charged with the inenviable task of marketing gaming brick the N-Gage, a braintrust came up with the only good thing to ever come out for the portable gamer—an ad campaign.

Snakes Outbreak included fake newscasts and news stories, wowing the ad crowd but still failing to convince anyone to buy the cellphone gamer.

The campaign netted the one and only award that will, I am quite sure, ever be associated with the N-Gage.

N-Gage Campaigns Win Cyber Lions at Cannes International Advertising Festival 2005 via Cathodetan.blogspot.com

-SM&BDC

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