I've just learned that the Entertainment Software Ratings Board is getting ready to unveil a new rating. E10+ will be handed out to games that are considered appropriate for Everyone ten and older.

The tweenies rating will help bridge the gap between games that are far too cheesy for teens and a little too violent for young kids. It's a middle ground.

I just noticed that my copy of Donkey Kong Jungle Beat, which arrived in the mail toay from Nintendo, has a E10+ rating slapped on it.

Ed's Note: I just got the official press release, check it out.

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