We all know the evils of advertising are slowing snaking their way onto video and computer games. And is it little wonder that leading the charge is none other than Electronic Arts. Sure, Activision penned the deal with Nielsen to develop a standard to measure the impact of in-game ad exposure, but EA is already waist deep in, in-game ad sales. You couldn t help but notice that in Need for Speed Underground 2, where the most noticeable thing about the game was the product placement. The Montley Fool counted a half-dozen Burger Kings and Best Buys as they drove through the virtual city. And of course there were tons of billboards selling Cingular Wireless. Game publishers are going to really need to be careful about this. If they abuse product placement, people just won t want to buy the game no matter how good it is.

EA Gets Ads in the Game [Montley Fool]

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