Coca Cola Game Gear

Have a Coke and a game? Back in the 90s when the cola wars, not the console wars, was the commercial confrontation of the day, Coca-Cola came out with a limited edition Sega Game Gear. The oversized handheld was coke-red and came with a copy of the Coca Cola Kid advergame. I m led to believe people in Japan actually paid more for this chance to hawk a soft drink while playing games.